The PBN (private blog network) is a popular link-building strategy used by countless SEO influencers. It’s a black hat tactic that goes against Google guidelines, yet it is still quite effective at getting websites to rank higher in SERPs.

In order to buy pbn links someone would purchase a bunch of expired domains, then launch new websites on those domains and then use them as a “link wheel” to help boost the ranking of their money site. This allows them to forgo traditional link-building strategies which require a lot of time, patience, and relationship building.

This is a very dangerous way to try and improve your search engine optimization because search engines are extremely good at detecting unnatural linking patterns. Even if you are able to get away with it for a short period of time, it’s only a matter of time before you run into trouble with Google or another major search engine.

A Guide to Safely Buying PBN Links

Buying pbn links is also very expensive and time-consuming. It is much better to spend the time and money required to build a truly high-quality network of your own, rather than trying to shortcut the process with a shady PBN seller. This is why it’s best to stay away from PBNs unless you’re in a very competitive niche where it is absolutely necessary for your success. Otherwise, you’re going to be selling yourself short and end up spending a fortune on links that will eventually wash away with the tide.