In the age of the internet, it can be easy for brands to lose sight of traditional methods of marketing. Bus stop advertising uk is a highly visible and cost-effective way to reach your audience.More info :https://www.outdoor-advertising.org.uk

When people are waiting for the bus they often have time on their hands, and eye-catching ads can catch their attention. Passengers can engage with your brand in a more passive way by looking at your advert while on their phone, or they can interact with it by visiting your social media page or website (this will be facilitated by a QR code that’s included in the design of your advert).

Case Studies: Successful Bus Stop Advertising Campaigns in the UK

Unlike online adverts that can be easily skipped, bus stop advertisements are part of the physical world and are hard to ignore. They are also usually much cheaper than other forms of outdoor advertising, making them an affordable option for many businesses.

Interactive advertising can create a real buzz about your campaign and make it more memorable and shareable. For example, Pepsi Max used hidden technology to prank commuters at a London bus stop by tricking them into thinking they were only steps away from alien ships, a loose tiger, and giant robots with laser beam eyes.

Bus advertising can achieve targeted awareness and is easily combined with other outdoor advertising formats like billboards to give maximum exposure to pedestrians and passing motor traffic in busy urban areas. It also hits a cross-section of society including older people who tend to use buses frequently as they’re able to receive free journeys, and low-income audiences who may be harder to reach with other advertising methods.