Managing Your Twitter Ad Budget

The Average Spend for Twitter Ads

There’s no one-size-fits-all answer to this question, as the cost of Twitter ads can vary based on your business’ goals and competition. However, WebFX reports that on average, businesses spend $101 to $500 a month on Twitter advertising. Find out

Managing Your Twitter Ad Budget

When setting up your Twitter ads, you’ll start by choosing an objective that best matches the goals of your campaign. These objectives can be anything from getting more followers to generating awareness for your products or services.

From there, you’ll decide how much you want to spend per day. This will affect the amount of Twitter ad spend you see depending on whether you choose maximum bidding, automatic bidding, or target bidding.

With maximum bidding, you’ll set a top bid in an auction-like fashion that determines how much you’re willing to pay for each engagement. This option can help you get the most out of your ad dollars, though be careful not to overspend.

With automatic bidding, you’ll let Twitter determine the maximum bid for your tweets by using an algorithm that aims to maximize your results — at the price that works for you. This option can help you save time on the bidding process, but be cautious that it may not always work. Finally, with target bidding, you’ll set a target cost-per-link or -follower and Twitter will automatically optimize your bid to achieve those costs. It’s important to note, however, that this is only available for campaigns that are aiming to generate website visits or followers.