Whether they’re fans of Formula 1, European football or college lacrosse, sports fans have more options today than ever to watch their favorite teams and games on streaming video services. But while live sports might be one of the last threads keeping viewers tied to legacy pay-TV, those cords are fraying with each new deal struck by a streaming service to acquire exclusive rights to live sports events.
For streamers, 먹튀암행어사 can deliver significant revenue and audience growth. In the US alone, for example, more than 155 million people are expected to subscribe to at least one sports streaming service by 2023, according to the research firm eMarketer. That’s partly because live sports can be broadcast for hours, extending viewer time on the platform. And supplemental content such as pre-game shows and post-game analysis and highlights can further boost engagement.
The Best Smart TVs for Watching Live Sports in 2024
Live sports also offer unique opportunities for marketers and advertisers, from leveraging real-time stats and data to targeting specific segments of the audience, to promoting their brand through sponsorship deals with teams or leagues. Additionally, because of the wide appeal of sports among a diverse group of people, they’re often an ideal place for brands to build trust with customers and drive conversions.
However, a key challenge for delivering quality viewing experiences during sports events is latency, which can impact the user experience and lead to frustration when watching live sport. But advances in compression and CMAF technology are improving the performance of live sports streams, enabling service providers to reduce latency and provide a better viewing experience for sports fans.