Improve email deliverability with validation API
Improve email deliverability with validation API best marketing content in the world will never reach your audience if it never makes it past spam folders and other digital hurdles. That’s why email deliverability is a major determinant of your email marketing success.
Email deliverability is the ability of an ESP (email service provider) to deliver your emails to their recipients’ main inboxes—not the spam, updates, social, or other folders that are rarely checked by end-users. This is determined by several factors, including a sender’s reputation, the quality of their content, and how often they follow email marketing best practices.
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High email deliverability ensures that your transactional messages, product announcements, and other important information will make it to your subscribers’ inboxes. Low deliverability can have the opposite effect, tarnish brand image, and potentially lead to customer frustration and lost revenue.
How you collect and manage your subscriber list is the biggest factor in email deliverability. Bulk email validation tools can verify email addresses for format issues, confirm mailbox existence, and remove duplicates to ensure that only valid addresses are included in your list. A double opt-in process for new contacts also helps boost email deliverability by confirming intent to subscribe and keeping bots out of your lists.
Other key email deliverability metrics are the hard and soft bounce rates, spam complaint rates, and response and click-through rates. By regularly monitoring these metrics and optimizing your strategy with data-driven insights, you can help your ESPs prioritize your messages.